2024
Brand & Strategy — Editorial File
Maison Vert
Unifying an independent importer under a singular, enduring house brand system.
- Client
- Maison Vert
- Sector
- Independent Wine Importer & Merchant
- Discipline
- Brand Identity, Typography & Packaging Systems
- Timeline
- 12-week comprehensive brand identity and collateral sprint.
Dossier Transparency:Studio Practice Architectural Dossier. Documented below is the complete visual identity architecture, tokenized design governance, and production asset kit delivered for Maison Vert.
§ I — Problem & Baseline
The operational challenge.
Documented Baseline State
The business was marketing wines across twelve independent estates with disparate label formats, disconnected sales collateral, and inconsistent visual presentation between wholesale catalogues and direct consumer touchpoints.
As Maison Vert expanded its distribution across independent retailers and luxury restaurants, its fragmented visual presentation undermined perceived house authority. Sommeliers and retail buyers viewed the company as an informal middleman rather than an authoritative, curated wine house.
§ II — Strategic Approach
How we engineered the solution.
We built an integrated brand system inspired by classical European cellar books and typographic print traditions. We developed an iconic house monogram, codified a strict typographic hierarchy, and designed a modular collateral system spanning print trade portfolios, shipping cartons, and digital assets.
Delivered Scope of Work
- Master brand positioning and visual identity architecture
- House monogram, wordmark, and seal design
- Tokenized typography and color specifications
- Wholesale trade presentation portfolio and price lists
- Direct-to-consumer packaging, tissue wrap, and shipping carton collateral
§ III — Engineering Process
Execution stages and technical delivery.
I
Brand Audit & Touchpoint Mapping
Cataloged every customer touchpoint across sommelier meetings, trade tasting events, printed cellar lists, and direct shipping packaging.
II
Monogram & Core Identity Craft
Designed a balanced monogram and wordmark informed by classical French typography, balancing historic viticultural heritage with contemporary restraint.
III
Packaging & Collateral System
Engineered a standardized collateral kit: modular trade wine sheets, luxury presentation boxes, custom wax seals, and digital wholesale order portals.
IV
Guidelines & Production Governance
Compiled a comprehensive brand guidelines manual with strict rules for foil stamping, paper stock specifications, and digital typography scales.
§ IV — Systems Inventory
Documented assets and systems built.
Brand Marks & Typography
- •Primary house wordmark and vector monogram lockups
- •Comprehensive typography hierarchy and font pairing rules
- •Official color token swatch library (Pantone, CMYK, RGB, OKLCH)
Wholesale & Trade Assets
- •Modular trade wine spec sheet template system
- •Sommelier presentation binder and printed cellar catalogue
- •Wholesale event tasting cards and stationery suite
Packaging & Digital Collateral
- •Custom wine shipping box and branded tape specifications
- •Bottle neck-tag and tissue wrap vector artwork
- •Digital asset library for social media and merchant web portals
Complete
Multi-Channel Brand System
Standardized
Wholesale & Retail Collateral
Turnkey
Master Asset & Guidelines Kit
Systemic Tradeoff: House Authority vs Estate Individuality
“The core challenge was honoring the unique stories of small independent wineries while making the parent importer instantly recognizable. We solved this by treating Maison Vert as an editorial publisher: the house provides the dignified typographic binding, while each producer's cuvée is framed as a chapter in an ongoing collection.”
— Danielle Snyman, Creative & Brand Director
Connected Practice & Frameworks
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