Heidi Snyman
Co-Founder & Lead Generation Specialist · Creative Forge Digital
Heidi architects predictable inbound acquisition pipelines and paid media systems for ambitious mid-market enterprises and B2B founders. She specializes in full-funnel paid media, tracking infrastructure (GA4, Meta Pixel), and conversion rate optimization.
Heidi co-founded Creative Forge Digital to solve a fundamental disconnect in modern marketing: businesses burning capital on fragmented ads without a rigorous tracking architecture or conversion discipline.
She leads the paid acquisition and conversion optimization practices, engineering structured funnels across Meta, Google Search, and LinkedIn. Heidi treats advertising not as a speculative lottery, but as a systematic acquisition machine calibrated to return on ad spend and pipeline velocity.
Her methodology ties technical attribution directly into CRM workflows, guaranteeing that founders and sales teams gain total transparency into customer acquisition costs, qualified deal flow, and revenue ROI.
Architecture, Strategy & Execution
Paid Media Acquisition Engines
Designing and managing high-yield paid acquisition across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager tailored specifically to B2B decision-makers and high-value SME customers.
- Search & Intent-Based Campaign Architecture
- Audience Segmentation & Retargeting Protocols
- Creative Testing Matrix
- Bid Strategy Optimization & Budget Protection
- Multi-Channel Inbound Funnels
Tracking Architecture & Conversion Optimization
Building robust server-side and client-side data pipelines that eliminate blind spots and ensure every rand invested is accountable to pipeline outcomes.
- Google Analytics 4 (GA4) Custom Event Modeling
- Meta Conversions API (CAPI) Deployment
- Funnel Friction Audits & Heatmap Analysis
- High-Conversion Landing Page Design
- Lead Scorecard Engineering
“Isolated campaigns burn budget; structured systems build enterprise value.”
Commercial discovery is not just about asking what a business sells—it is about mapping the exact architecture of how the ideal client discovers, trusts, and commits.
“Optimization without a data baseline is guesswork.”
Before launching paid creative, tracking architecture must be ironclad. Measure what matters: cost per qualified acquisition, sales velocity, and net ROI.
B2B Lead Generation Engines
Full-funnel customer acquisition systems delivering qualified inbound pipeline.
Growth Marketing Strategy
Strategic roadmaps uniting audience targeting, sales processes, and paid channels.
Custom Web Experiences
High-speed landing pages and conversion-optimized web platforms.
Discuss your project directly with Heidi.
Creative Forge Digital guarantees direct senior engagement. No junior handoffs, no pitch theatre. Strategy, design, and systems engineering stay connected from the first call through launch.
